Everything you need to know about
working with us.

Gal Media Group is a PR and visibility engineering firm that helps scaling consumer brands in beauty, wellness, MedTech, and lifestyle get featured in top-tier media and recommended by AI platforms like ChatGPT and Perplexity. We pair legacy media relationships with Generative Engine Optimization (GEO) strategy to build brand authority that compounds over time.

Yes. We offer a full scope of visibility services including media placements, awards and recognition, podcast and speaking placements, brand partnerships, events and activations, guest list curation, and affiliate and creator strategy. All services are designed to build a compounding brand authority that earns trust from both human buyers and AI platforms.

Our clients have been featured in Forbes, Vogue, People, Elle, Women's Health, Byrdie, Well+Good, Allure, Marie Claire, Good Housekeeping, Real Simple, HuffPost, Inc., WWD, NYLON, and more than 20 other top-tier national publications.

Yes. While our media relationships are strongest in the US market, we work with international brands seeking US media coverage and AI visibility. Our approach is particularly effective for brands looking to establish authority in the US market before expanding globally.

We work with scaling consumer brands between $2M and $20M in annual revenue across four verticals: MedTech, Wellness, Beauty, and Lifestyle. We work best with brands that have proven product-market fit and are ready to invest in the brand authority that will take them to the next stage of growth.

The first step is a Visibility Diagnostic. We assess your current media presence, AI citation rate, competitive landscape, and the specific perception gap that is costing you market share. You can schedule a Visibility Diagnostic using the link at the bottom of this page or email us at pr@galmediagroup.com.

A Visibility Diagnostic is a comprehensive assessment of your brand's current media presence and AI citation rate. It includes an AI audit across ChatGPT, Perplexity, and Google AI Overviews, a share of voice analysis against your top competitors, a review of your existing coverage and its quality, and a clear picture of the perception gap between where your brand stands today and where it needs to be.

Marketing is what you say about yourself. PR is what others say about you. Earned media, the coverage that comes from a journalist, editor, or publication choosing to feature your brand, carries significantly more credibility than paid advertising because it is a third-party endorsement. In an AI-driven world, this distinction matters even more: AI models cite earned media, not paid ads.

The first press placements typically appear within 60 to 90 days of a well-executed program. The compounding effect, where coverage builds on coverage and AI citations begin to accumulate, typically becomes measurable within four to six months. We run a 90-day review at every milestone to assess progress and adapt strategy.

82% of AI citations come from earned media. We secure strategic press placements in the high-authority publications that AI models like ChatGPT, Perplexity, and Google AI Overviews are trained to trust. We also conduct an AI audit at the start of every engagement to establish a baseline and track your AI citation rate monthly throughout the program.

GEO is the practice of structuring your brand's earned media and digital presence so that AI platforms confidently recommend you when someone asks a relevant question. Unlike traditional SEO, GEO optimizes for AI models that synthesize answers rather than algorithms that rank pages. Gal Media Group is one of the only boutique PR agencies offering GEO strategy alongside earned media.

We measure success in share of voice, AI citation rate, sales lift, and investor interest, not impressions and clip counts. Every 90 days we run the original AI audit again, review what moved, share an honest progress report, and adapt the strategy. Coverage today becomes AI recommendation tomorrow.