Your brand deserves
to be more than covered.
It deserves to be chosen. Recommended.
Consumer brands in MedTech, Wellness, Beauty, and Lifestyle come to Gal Media when they are ready to stop being covered and start being the brand AI recommends.
Your brand is not invisible
because it lacks coverage.
It is invisible because coverage alone does not create recognition.
Research shows that customers make decisions in seconds. If your brand cannot be found, described, and recommended in one sentence by a journalist, a customer, or an AI, you are losing business to brands that are no better than yours.
You are getting coverage but not category ownership
Press placements without a clear narrative position do not compound. They disappear. The brands that win own a specific, searchable claim in their category, one that journalists and AI can repeat on demand.
AI is now your most important audience. And it does not know you.
35% of consumers now use AI at the product discovery stage. If ChatGPT, Perplexity, and Google AI Overviews are not recommending your brand by name, your competitors are capturing that attention instead.
Your message is clear to you. But not to the market.
The brands that struggle most are the ones that are too close to their own story. A visibility diagnostic reveals the gap between how you see your brand and how the market, and AI, actually perceives it.
We have helped hundreds of brands become impossible to overlook.
Gal Media Group is the boutique PR agency that has been building category-defining consumer brands since 2019. We understand what it means to have a category-defining product that the market has not caught up to yet. We have solved that problem for brands in MedTech, Wellness, Beauty, and Lifestyle. We know exactly how to solve it for yours.
"In working with Gal Media, we have been featured in Cosmopolitan, Reader's Digest, Forbes, Byrdie, multiple podcasts, Victoria Secret Fashion Show, and Dior Swim Week. The results speak for themselves."
Laced Hair Extensions, Beauty and Hair Brand"Gal Media has done such an amazing job at getting us the exposure and connections we've been needing. Helping us to expand our audience and reach in ways we've never done before."
Fawn Design, Baby Gear and Lifestyle Brand"We would 10/10 recommend Gal Media. Having a team with connections and a strong work ethic has significantly benefited our growth and community."
Lonely Ghost, Lifestyle and Apparel BrandFive phases to becoming
the brand everyone recommends
Not a checklist. A system. Built for the way visibility actually works today.
The Visibility Diagnostic
We start where you are. AI audit across ChatGPT, Perplexity, and Google AI Overviews. Share of voice analysis. Competitor landscape. A clear baseline that shows exactly where your brand stands and where the gaps are.
Category Lane and Category Web Strategy
We identify the one ownable claim your brand can hold in its category. Then we map the adjacent conversations where your brand needs to be present. This becomes the north star for every pitch, every placement, and every story we tell on your behalf.
Pitch and Media Architecture
We build the full media toolkit. Founder pitch. Brand story pitch. Product launch pitch. Curated media list targeting the publications, podcasts, and editors that carry the most authority in your category and with AI models. Every piece is written to earn coverage that compounds.
Targeted Outreach and Placement
We execute with precision. Awards submissions. Product seeding. Media call-outs. Podcast placement. Press trips. PR boxes. Gifting suites. Desk sides. Events. Every tactic in service of one goal: building a presence that is consistent, credible, and impossible to overlook.
GEO Monitoring and 90-Day Review
Every 90 days we run the original audit again. We review what moved, share an honest progress report, and adapt the strategy. Coverage today becomes AI recommendation tomorrow. We make sure it does.
Our clients have been featured in
Results that move
the business forward.
We do not measure success in impressions and clip counts. We measure it in share of voice, AI citation rate, sales lift, and investor interest the numbers that matter to a founder building a brand that lasts.
Press placements secured including national TV and top-tier parenting publications. Positioned as the leading recommendation in its category.
Total impressions across 80+ placements. Positioned as the authority in women's hat fashion, driving consistent retail and DTC growth.
Impressions across 82 features. Established as the go-to brand for adventure photography gear, driving category ownership in AI search.
Placements in 6 months including national TV. Rapid category establishment for a new brand entering a competitive lifestyle space.
Top-tier placements including Cosmopolitan, Reader's Digest, Forbes, Byrdie, Victoria Secret Fashion Show, and Dior Swim Week.
Agency growth in four years. Award-winning work recognized by Hermes Creative Awards and Best in Biz PR Campaign of the Year.
In-person is not a tactic.
It is the most trusted marketing channel that exists.
80% of consumers say in-person events are the most trusted way to discover new products and services. 80% of attendees are more likely to trust a brand after engaging with it in person. No digital channel produces those numbers. Nothing compounds trust faster than a room full of the right people experiencing a brand together.
We design experiences that earn coverage, build relationships, and leave the kind of impression that feeds visibility long after the room clears.
Talk About Your Next EventPartners in the truest sense.
In working with Gal Media, we have been featured in Cosmopolitan, Reader's Digest, Forbes, Byrdie, multiple podcasts, Victoria Secret Fashion Show, and Dior Swim Week. The results speak for themselves.
Gal Media has done such an amazing job at getting us the exposure and connections we have been needing. Helping us to expand our audience and reach in ways we have never done before.
We would 10/10 recommend Gal Media. Having a team with connections and a strong work ethic has significantly benefited our growth and community. We are so thankful for them.
Where we win.
We serve consumer brands across four verticals where our media relationships run deepest and our AI visibility strategy creates the most defensible category ownership.
Consumer health technology, wearables, femtech, sleep tech, and consumer health platforms. The vertical where clinical credibility meets consumer media and where our expertise runs deepest.
Functional nutrition, supplements, mental health, sleep, and performance brands. The fastest growing consumer category.
Clean beauty, skincare, personal care, and cosmetics. Gal Media's founding vertical five years of built trust at the top tier.
DTC consumer brands across home, family, parenting, food and beverage, and sustainable goods. Where Gal Media built its 550% growth reputation.
Meet the people behind
your brand's story.
Gal Media is a team of strategists, storytellers, and media architects who believe that every great brand deserves to be seen and remembered.
The brands AI recommends
are built on earned media.
82% of AI citations come from earned media. Not paid ads. Not SEO. The brands winning in ChatGPT, Perplexity, and Google AI Overviews are the ones with the strongest PR foundations. We pair legacy media relationships with GEO strategy to make your brand recommended, legible, and ahead in its category.
We test your brand across ChatGPT, Perplexity, and Google AI Overviews to establish a baseline. We identify which competitors are being recommended in your category and why.
We identify the specific, citable claim your brand can own. One sentence. One lane. The thing AI will repeat when someone asks for a recommendation in your category.
We pitch and place stories in the publications that AI models are trained on and trust most. Every placement is written to generate the specific, citable language AI needs to recommend you.
We track your AI citation rate monthly across all major AI platforms and adjust strategy based on what is working. Coverage compounds and we make sure it does.
PR is not a line item.
It is the infrastructure.
82% of AI citations come from earned media. Not paid ads. Not SEO. Earned coverage in the publications AI trusts. We build the category web that makes your brand the one ChatGPT names when a customer asks who to call. One conversation is enough to see where you stand.